The absence or presence of a physical phenomenon could define the development of a society? What can this tell us about its context? The radio is technological resource that has prevailed with the emergence of new devices and digital tools. Through the interaction with the viewer, am|fm establishes a dialogue and reflexion about the use of the radio waves as media setting a present in the geopolitical, social and cultural environment. It’s application on the radio communication shows the thoughts, ideas and context of the societies being a fundamental part for the humanity development in the contemporary era.